Hi, I’m Chris!

Based in Los Angeles, I'm a full-stack marketer specializing in SEO and AI optimization. I help brands improve their technical SEO, create content that connects with people, and—increasingly—show up in AI-generated search experiences across platforms like ChatGPT, Perplexity, Claude, and Gemini.

The AI piece is relatively new territory for most, but I've been exploring AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) since the early days. When most SEOs were still figuring out what to make of LLMs, I was already auditing brand visibility across these platforms and building frameworks to help e-commerce brands adapt. Not because I'm a genius, but because I saw how these tools could make me more efficient and productive—and I got curious about the implications for search.

The Path Here

I studied Legal Studies at UC Berkeley, which probably sounds like an odd background for someone doing SEO. Originally, I thought I'd go to law school and become an attorney. Then I realized that wasn't the path for me and pivoted into digital marketing.

Turns out, the analytical thinking from legal studies translated well. Over the past decade, I've worn just about every hat in digital marketing: social media manager, analytics, paid search and social, email marketing, and eventually SEO. That's why I call myself a full-stack marketer—I've built campaigns from the ground up and understand how all the pieces fit together.

Most recently, I spent five years as Senior SEO Manager at Scale Media, where I directed SEO strategy for five e-commerce brands in the competitive health and beauty space. We're talking 7-figure annual revenue, managing everything from technical audits and site architecture improvements to content strategy and team leadership. I built automated SEO dashboards that became the primary performance tracking tool for executives, and pioneered an AI Visibility Audit framework to benchmark brand positioning across major LLM platforms.

How I Approach Work

My philosophy is straightforward: meet customers where they are and answer their questions. Whether that's traditional search, AI-generated responses, or somewhere else entirely, the goal is to be helpful and visible when people need you.

Branding matters. Technical SEO matters. But if you're not actually solving for user intent and adapting to how people search for information, you're missing the point.

Life Outside SEO

When I'm not optimizing for algorithms, you'll find me on the golf course trying to lower my handicap. Golf is endlessly frustrating and I keep coming back for more. I'm also catching LAFC, Kings, Lakers, or Dodgers games around LA, traveling when I can, and occasionally picking up my camera to document it all.

What's Next

I'm currently exploring my next opportunity and always available for consulting work. If you're looking for someone who understands the full marketing stack, knows technical SEO inside and out, and is genuinely excited about where AI is taking search—let's talk.

Get in Touch

• Email: chris@chrisldiaz.com